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Internal Communications Best Practices & Strategy

Before you share an article, video or infographic, ask yourself if you’re curating content that’s truly meaningful to your audience—or if you’re just filling a gap. If you’re not sure what that looks like, here are some tips on deciding what to share with your employees and when. Now, what people want is a work culture that values respect, balance and accountability. Today, more companies are beginning to recognize that one-way communication is a thing of the past.

  • Important messages like new product launches, changes in company policies, or upcoming events are shared promptly.
  • It could be a company forum, a designated channel within your company chat software, a whiteboard in the office or a cloud-based service.
  • At the end of the day, this reduces information overload and increases engagement.
  • People are much more likely to remember information if it is accompanied by an image, so don’t hesitate to include them with the content on this channel.

Nowadays, several useful internal communication tools can facilitate team collaborations and top-down messaging and help bring transparency to communication. Like Kevan Lee at Buffer states above, transparency is more than just a policy, it’s a mindset. Transparency is crucial to your internal communications because it breeds trust, accountability, and open dialogue.

Align Internal and External Communication

Communication should be frequent enough to keep everyone on the same page. Regular updates on ongoing projects, changes in company policies, accomplishments, and reports on important developments will keep everyone informed. This will allow the organization to make appropriate adjustments and improve its strategy to get the best possible results. They can also be used to convey information about weather conditions, shift changes, and other situations where the company needs to reach people immediately.

  • Most of these apps have excellent internal communication features like quick video calling, voice messaging, digital whiteboards, and more.
  • Aligning internal communications best practices with overall organizational goals helps to streamline messages, reducing the chances of communication overload.
  • Another major misconception is that to have a successful internal comms strategy, you have to include everyone in all messages for transparency—that’s just not true.
  • Solicit feedback from internal stakeholders to determine which internal communications tools are most commonly used — and how they are being used for internal comms.

The Sales Department staff will have an easier time hitting its sales targets if the Marketing Department’s campaign is successful. These two departments should be communicating through internal comms to increase chances for success. If you’re ready to take personalized communications a step further, LumApps has an employee campaigns feature that allows you to send targeted and timely messages. Campaigns allow you to segment your audience and deliver appropriate messages based on various factors such as job location or title.

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The way you compose your messaging can dramatically affect the effectiveness of an internal communications strategy. The messaging framework should align with the company culture and values. Corporate communication messages need to be clear, precise, and meaningful. It provides clarity, fosters a sense of belonging, boosts morale, and increases productivity by establishing clear communication goals and objectives. In addition, it forms a significant part of a company’s crisis management or end-critical event management operation.

Internal Communications Best Practices

On the contrary, only 32% of remote workers believe they are treated fairly at companies with unsatisfactory technology solutions. Answering these questions will paint a clearer picture of what you want your internal communications strategy to actually accomplish. These goals will serve as your blueprint for establishing your strategy, and then growing and maintaining it over time. We live in a time when technology is present across the length and breadth of any organization’s success strategy. It is only natural that technology has a role to play in your internal communication plans as well.

Set realistic goals and timelines

Intranets provide a secure and centralized platform for employees to communicate and share information, while forums allow for open discussions and idea sharing. Microsoft Teams is a great collaboration tool that allows teams to collaborate through chat, video and audio calls, and screen sharing. It integrates with other Microsoft tools like Outlook, SharePoint, and OneDrive, making it easy for teams to access and share files. These tools offer a range of features, such as task assignments, project timelines, team calendars, and document sharing, that streamline communication and facilitate teamwork. Without any delay, let us focus on exploring and discussing the tools that can have a significant impact on internal communication.

The employee handbook is used to communicate standard operating procedures, guidelines and policies. The handbook is also used to communicate the organization’s mission, vision and values, helping to establish an organizational culture and employment brand. While much of a communication strategy is focused on imparting information to employees, another central component is permitting employees to have a voice with members of senior management. Having a voice is a critical employee relations issue that affects satisfaction and engagement. See 7 Tips to Increase Employee Engagement Without Spending a Dime and Communicating with Two Ears and One Mouth. External communications—including public and community relations—may also be a part of an organization’s communication strategy.

Your projects and strategies can crumble under inadequate or ill-managed internal communications. An open and transparent approval process is also integral for maximizing the impact of internal communications. Employees should feel that their voices and opinions are valued and incorporated into the company’s decisions. This inclusive approach will foster better engagement along with a strong company culture. In addition, ensuring that feedback mechanisms are integrated into the internal communications plan is crucial for continued engagement with employees. This can foster a sense of belonging among employees and promote positive company culture very effectively.

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