Monetizing free apps: how do free apps make money in 2023? RST Software

This strategy works best for mobile apps that have already gained a solid user base. You display commercials inside your application or choose affiliate marketing. In this case, you will get money from a third-party ad network. https://medinfa.ru/illnlist/10/kolit/ As of the Q3 of 2023, the average consumer spend on mobile apps per smartphone was approximately $5.05, up from the $4.86 spent during the Q3 of 2022. Most of the money is spent on games compared to other types of mobile apps.

If you want to start an educational app for students, you can go to the local universities and talk to teenagers and even teachers. All you need to do is assure them that your app is really useful and what is more, it’s free! If your app is somehow connected with the beauty industry – you need to visit SPAs. Suggest to friends and colleagues installing your app and test it and then ask them to leave feedback or rate the app in a store.

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This happens because the app gets to prove it’s quality and worth in the free version. It’s important to allow users to make the decision on whether or not they want to pay to get more functionalities. On average, a regular user has around 4 to 9 apps that are used on a daily basis.

As you know, apps collect a lot of users’ data, in terms of user behavior or other app usages. All these user behavioral data are desired by many researchers in different fields. This method is getting more and more popular these days because the users are less irritated and intrusive with such ads. This type of app advertisement is full-screen pop-ups that are displayed at specific time frames. Users can close this ad by a close button at the upper left or right corner.

Steps to Define the Best App Monetization Model

Almost all the money made on Google Play, about 98%, comes from free apps. According to Business of Apps, about half of non-game apps and nearly 80% of game apps use this method. Let’s make it clear, most ‘free’ apps on the App Store and Google Play are based on the freemium model. According to Statista, 97% of apps on Google Play and 94.5% on the Apple App Store are free.

• There are lots of options on how to earn money from free apps using various monetization strategies.
• There is a slight gap between how app developers and app consumers see the value and revenue generation.
• Try to assess the risks based on your experience with their products.
• The information shows the number of installs, active users, app issues and even such data as the age, gender, location and income of your users.
• This means that you need to know who your targeted audience is and build a marketing plan accordingly.
• Tapjoy supports CPC, CPI, and CPM pricing models and offers real-time reporting.